LinkedIn: 3 Steps to Start Jobseeking « « Bright Green Blog Bright Green Blog
April 20th, 2009

LinkedIn: 3 Steps to Start Jobseeking

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Carolyn HeadshotPenned by Carolyn

So by now, hopefully you’ve set up a profile, joined groups, and created a strategy for LinkedIn usage that will keep you from looking desperate.

Now down to business: who has the job you want?

1. Make a list of companies you think you’re interested in working for. If you haven’t figured that out (solar? green consumer goods? carbon finance?), use the industry search function under the “companies” tab to browse who’s out there.  Find out who’s who in that space. Use other resources like GreenBiz to see which companies are making headlines.

2. Now, search those companies – if you can narrow down to the job title you’re interested in, all the better (use “keywords” under the company search). Who do you already know there? If appropriate, send them a note to connect – as always, don’t be too pushy.

3. For people that currently hold the position of your dreams, what does their career path generally look like? Do they have a graduate degree? How many years work experience? What accreditations do they have (LEED AP, etc)?

Do this for 10-15 folks in 3 or more companies – the more the better. You’ll start to get a sense of general trends in qualifications, and also in what specific companies are looking for. For example, if you’re looking at sustainability consulting firms, are they generally hiring people who have 5 years in environmental non-profits? Or out of traditional consulting backgrounds?

About an hour of poking around like this will give you an idea of whether you have a good shot at being noticed and hired when you apply for positions at that company.

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