Penned by Christina
Last night I enthusiastically attended the book launch for Adam Werbach’s new book, Strategy for Sustainability. (For those of you who don’t know who Adam Werbach is, read on or learn about his company, Saatchi & Saatchi S). They had a ton of great speakers, drumming, drinks and fire dancers!
During the performance, the drummers talked about what culture really means, how critical it is for society and how it connects to sustainability. I can never hear enough of that type of thinking! I was also reminded that Saatchi & Saatchi S focuses on and problem-solves utilizing SEEC - social, environmental, economic and cultural dimensions. It really warmed my heart (and not only due to my proximity to the fire!) to see a thriving company that has pushed the boundaries of progressive business thinking.
(Photo by Nathan Wyeth)
Tags: bright green, christina, eco-preneurship, sustainability, values