Earth Day Meditation
So we’re out there trying to “save the earth” everyday with our work. And every April 22nd, we see this cornucopia of folks feed their message into our movement’s daily alms, and offer up a new way to help us in our mission. What’s most worrying to me is that a lot of folks are using today as little more than a public relations day.
We’ve debated this question of “authenticity” internally for years. There’s no easy answer. Ultimately I come down on the belief that however you become an environmentalist, it’s a good thing. If that happens through a corporate revivalist effort to greenwash products and services on Earth Day, but ultimately ends as you becoming the internal advocate for real change, then so be it. “The path is long and winding”, as we all know.
So with that in mind, our hope at BGT is that folks take a few minutes to think through their environmental commitment both today, and every day. Meditate on what it means to be green, and when you do next act, act with purpose and commitment. It’s a big task we’re undertaking, and many hands make light work. Lets just make sure that we’re all working together, daily, so that this dream of “saving the Earth” can become more than a catchphrase or one-day effort — we want saving the Earth to become a reality.
