This weekend, the Bright Green Talent team had the pleasure of attending a panel at RMI2009 that consisted of the following environmental heavyweights: Amory Lovins: Chairman and Chief Scientist, Rocky Mountain Institute; Ray Anderson: Founder and Chairman, Interface; Carl Bass: President and CEO, Autodesk; Janine Benyus: Author, Founder of Biomimicry Guild; and  Paul Hawken: Author of Natural Capitalism.

Though all the panelists had incredibly interesting insight to share, Ray Anderson stood out to me with his perspective on how integrating sustainability can improve a business, such as he has seen with Interface.

Here’s a cliff notes version of what he talked about:

• The “inevitability of the environmental movement”: “Once you get it, you get it.” He pointed out that he’d never met an ex-environmentalist; that is to say, environmentalism is a lens through which you come to see and understand the world, and once you get there, you can’t go back to ignoring environmental externalities and separating growth from resource limitations.
• The business case for integrating sustainability: For Interface, Anderson said: costs are down, products are better, the people are galvanized, and they’ve received good will from the marketplace. I thought the third point was especially interesting - he talked about how he’s been able to motivate Interface’s employees behind the product and the company, and how each is now an evangelist for the company.
• Biggest dishonesty in the market: lack of carbon pricing and acknowledging externalities.
• The state of the green business movement: “still in the stage of early movers and fast followers.” The key will be continuing to push growth and competition so that the whole industry and marketplace is integrating sustainability.
• Wise words for businesses: “Play to win, rather than not to lose.” He’s been focusing on sensitizing stakeholders, employees, and everyone else to environmental issues to establish Interface as an industry leader.
• Wise words for individuals: “Brighten the corner where you are, and then make that corner as big as possible.”

Of course, we don’t want to discount the advice and perspective of the other illustrious panelists.

• Janine Benyus, the biomimicry thought leader, brought up the shift in the environmental movement that she had perceived from scientists learning about nature to learning from nature. She believes there’s been a democratization of innovation - that small, innovative companies are going to break through and help lead the change.
• Paul Hawken talked about mobilizing the younger generations, his recent commencement speech (worth a read!), and his view on the inaccuracies of macroeconomics (memorable remark to an econ student’s question: “don’t worry about the macroeconomists; one coffin at a time”).
• Carl Bass of Autodesk talked about integrating sustainability into Autodesk’s programs in order to make sustainability accessible and scalable for designers around the world, and his belief in disruptive innovation.
• Amory Lovins spoke about his work with RMI (and how he’d worked alongside a lot of the other companies represented on the panel), as well as the importance of emphasizing hope over despair: “hope requires fearlessness.”

Some other coverage of the event:

• GreenBiz: Reinventing Fire
• Watch the RMI2009 site for videos and other materials from the event.
• Ray Anderson’s new book: Confessions of a Radical Industrialist

There’s been a lot of buzz about the sustainable transport industry - rounds of funding and stimulus promise bring hope that the industry will grow out and create jobs where they’ve been lost in Detroit. Just recently, General Motors announced that the Chevy Volt would get 230 mpg - a claim that has provoked a fair amount of conversation.

We found this great article about 30 Electric Vehicle Companies  Ready to Take Over the Road by Chris Morrison on GreenBeat. A few below… click the link to see all 30.

30 electric cars companies ready to take over the road

January 10, 2008 | Chris Morrison

It’s official: Green car madness has taken over. After seeing more electric and hybrid vehicle startups than we could keep track of, we finally decided to start keeping count.

We’ve compiled a list, below, of 27 (update: the list has reached 30; thanks for the comments) startups, listed according to their release date, with additional information on fuel type, range, top speed and price. Most haven’t yet taken venture funding, but where applicable, we’ve listed financial backing.

While we’ve got some overall favorites (Miles, Tesla, Think) and a few favorite oddballs (Aptera, Commuter Cars, Eliica), we’ve for the most part withheld judgement. Still, if you have any of your own predictions about which companies will succeed or — far more likely — fail, we’d encourage you to make them known in the comments.

A note on our method: While most manufacturers are planning more than one model, we chose the one that seemed either most commercially viable or closest to release, depending on our own (discretionary) formula. We didn’t included well-known consumer models like the Toyota Prius or Chevy Volt, or startups like AC Propulsion that only do battery conversions for consumer vehicles. We also rounded the price to the nearest thousand.

All details are taken from the companies, so we haven’t independently confirmed things like range and top speed details. In case we missed any, mention them below and we’ll add them to the list.

American Electric Vehicle — Kurrent
Update: Defunct, according to a comment below, although they seem to still be for sale. We’re looking into it.
AEV advises its potential drivers to “Slow down,” which seems like wise advice, given the golf cart-inspired design. Still, it’s ridiculously cheap.
Fuel type: All-electric
Price: $10K
Range / top speed: 40 miles / 25mph
Release date: Available now

Commuter Cars — Tango T600
The Tango is even odder than three-wheeled designs, in some ways: It’s less than half the width of a normal car, and two can fit in a single lane. It also accelerates like a bat out of hell. Future versions are planned to be much cheaper, and have longer ranges.
Fuel type: All-electric
Price: $108K
Range / top speed: 80 miles / 150mph
Funding: Less than $1 million in angel backing; open to venture funding.
Release date: Available now

Read more.

Every once in awhile, we come across an article or post that really resonates with what we believe here at Bright Green Talent. Colin Beavan writes a blog called “No Impact Man,” and in this post he describes what he would say if climate change didn’t turn out to be real. While we don’t give much (any?) credit to climate change nay-sayers (check out these photos of melting artic ice we came across yesterday!), Colin lays out all the other benefits that can sometimes get lost in the shuffle. There’s a lot of good work to be done out there! (By the way, Grist has a great guide on how to talk to global warming skeptics.)

What I’d say if I was wrong about climate change

By Colin Beavan

I get emails from people, every so often, asking what I would say and feel if I was wrong about climate change. What would I say if, after dedicating years of my life to bringing attention to the problem, I found out there was no problem.

Well, first, of course, I would praise God in thanks that we have no catastrophe to contend with. Then, since many of the measures needed to deal with climate change have a lot of positive benefits, I will think:

1. I am glad we created 5 million or more new jobs here in the United States in the fields of energy efficiency and renewable generation.
2. I am glad we created a culture that relies less on foreign oil, so that our children can live secure lives, knowing that the energy rug can’t be pulled out from under them.
3. I am glad we have found a way to save people and industry billions upon billions of dollars by making the use of energy more efficient.
4. I am glad the millions of children who suffer from asthma can now breathe easier thanks to the fact that we aren’t pumping the air full of toxins from our exhaust pipes and smokestacks.
5. I am glad that, by no longer burning oil and coal into our air, we’ve put an end to acid rain and the devastation of our aquatic life.
6. I am glad that we created good, reliable, fun-to-use public transportation system so that families no longer have to raid their budgets to pay for cars and gas.
7. I am glad we’ve stopped building suburbs, which make people unhappy and [thanks to the happy suburbanites who wrote in] are designed for cars not people, and instead build villages where people can have strong community bonds that help make life fulfilling.
8. I am glad we now have fuel-efficient automobiles.
9. I am glad that we’ve learned as a culture to get off the work-more-to-spend-more treadmill which gobbles up resources and leaves us unfulfilled and instead turned to a way of live full of meaning and purpose.
10. I am glad we developed local, fresh food systems that care not just about filling bellies but what we put in those bellies.
11. I am glad that we have rejected the philosophies of survival of the fittest and competition for resources as driving philosophies and have instead embraced a philosophy of compassion and justice.
12. I am glad that we have understood that a sustainable society cannot work without supporting all of its people and that we looked for and found ways to improve the lives of everyone.
13. I’m glad that we’ve come to see people rather than things as our most valuable resource and that, in embracing the respectful and loving principles of not wasting, we have learned not to waste youth in prisons but instead to get them help for their drug addictions and alcoholism.
14. I am glad that, in realizing our resources are limited, we have come to use them to do what is important and to help each other rather than compete with each other.
15. I am glad that we have come to see education as the ultimate in sustainable industries.
16. I am glad that we have developed distributed, renewable energy technologies that allow kids in all parts of the world to have electric light so they can learn how to read.
17. The list goes on and on, but in short, I am glad that we have embraced the opportunities presented by the crisis of climate change in order to improve our society in ways we should have done anyway.

And now, to turn the question back on those who say that either there is no climate change or that it is not a serious problem:

What would they feel if we did nothing about climate change and they turned out to be wrong?

What would they feel if we buried our heads in the sand, ignored the problem, and then irreversibly damaged the planetary habitat that we depend upon for our health, happiness and security?

Posted by Nick

Wharton’s online journal recently published a compelling piece (thank you, Marty) that discussed the business hot spots bubbling up in response to climate change. Utilities now have huge regulation targets on their backs due to their (gross) emissions, and their sources of security and funding (insurers and banks) are similarly squaring down with an increased business reality that global warming means global cooling of their businesses, unless they respond and adapt. (Disclaimer, I used to work with utilities, insurers, and banks to finance municipal power plants, and was pleased to see local agencies leading the charge towards renewable, diversified power portfolios).

Wharton’s apparently doing more than just talking about these challenges, it recently launched its Initiative for Global Environmental Leadership (IGEL), creating a much needed link between the academic, corporate, and government sectors. With the regulatory aparatus poised to take a leadership role in 2009 for the first time in nearly decade–both McCain and Obama have pledged to prioritize the fight against climate change–what many refer to as a cycle response to global warming looks like to finally become institutionalized. Consensus is gathering–good news all around.